Summary Table: Prevention -
Tobacco company marketing expenditures
Only one measure per topic is displayed in the summary table. A complete set of measures, where they exist, can be found in the report.
green - headed in the right direction
red - headed in the wrong direction
black - stable or non-significant change (NSC)
blue - Healthy People 2020 target
Tobacco company marketing expenditures 1970–2008
Combined cigarette annual advertising and promotional expenditures by the five (six in 2007) major U.S. cigarette manufacturers, adjusted to 2008 dollars, as reported by manufacturers to the U.S. Federal Trade Commission (FTC).
Recent summary trend*
Rising, then non-significant change, then rising, then falling
Most recent estimate
In 2008, adjusted combined annual expenditures for cigarette advertising and promotion was $9.94 billion.
Healthy People 2020 target
There is no Healthy People 2020 target for tobacco company marketing expenditures.