Tobacco Company Marketing Expenditures

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In 2013, adjusted combined annual expenditures for cigarette advertising and promotion was 8.9 billion.

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Introduction

Tobacco advertising and promotion are causally related to increased tobacco use. Cigarettes are one of the most heavily marketed products in the United States. The U.S. Federal Trade Commission has reported cigarette sales and marketing expenditures annually since 1967 and smokeless tobacco sales and marketing expenditures periodically since 1987. These reports highlight spending on advertising and promotion by the largest cigarette companies and major smokeless tobacco product manufacturers in the US. The sales and marketing expenditures reported include categories such as direct mail, Internet, point of sale, price discounts, coupons, sampling distribution, and sponsorships.

The Family Smoking Prevention and Tobacco Control Act, signed into law on June 22, 2009, provides the U.S. Food and Drug Administration with broad authority to regulate tobacco product marketing. This legislation removes most federal preemption constraints on the ability of states and communities to restrict the time, manner, and place of tobacco advertising and promotions.

Measure

Combined cigarette annual advertising and promotional expenditures by the five largest U.S. cigarette manufacturers, adjusted, as reported by manufacturers to the U.S. Federal Trade Commission.

Combined smokeless tobacco annual advertising and promotional expenditures by the five parent companies of the major manufacturers of smokeless tobacco products in the U.S., adjusted, as reported by manufacturers to the U.S. Federal Trade Commission.

Healthy People 2020 Target

  • There are no Healthy People 2020 targets for reducing tobacco company marketing expenditures.

Healthy People 2020 is a set of goals set forth by the Department of Health and Human Services.

Data Source

Trends and Most Recent EstimatesHelp with navigating the graphs and data tables

Cigarettes

Domestic cigarette advertising and promotional expenditures by U.S. tobacco companies adjusted to 2013 dollars, 1970-2013
Overview Graph Detailed Trend Graphs Most Recent Estimates (2013)
Dollars spent (in billions) Confidence Interval
Thumbnail of graph for Domestic cigarette advertising and promotional expenditures by U.S. tobacco companies adjusted to 2013 dollars, 1970-2013 Total Marketing ExpendituresClick to see the detailed trend graph for Total Marketing Expenditures 8.9 Not available

Smokeless Tobacco

Domestic smokeless tobacco advertising and promotional expenditures by U.S. tobacco companies adjusted to 2013 dollars, 1985-2013
Overview Graph Detailed Trend Graphs Most Recent Estimates (2013)
Dollars spent (in millions) Confidence Interval
Thumbnail of graph for Domestic smokeless tobacco advertising and promotional expenditures by U.S. tobacco companies adjusted to 2013 dollars, 1985-2013 Total Marketing ExpendituresClick to see the detailed trend graph for Total Marketing Expenditures 503.2 Not available

Additional Information on Tobacco Company Marketing Expenditures

For the public

Scientific reports

Statistics

For tobacco users

Year Range

1970-2013

Recent Summary Trend Year Range

2009-2013

Summary Tables

Tobacco Company Marketing Expenditures

Recent Summary Trend

Non-Significant Change

Desired Direction

Falling