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In 2014, adjusted combined annual expenditures for cigarette advertising and promotion was 8.5 billion.
Introduction
Tobacco advertising and promotion are causally related to increased tobacco use. Cigarettes are one of the most heavily marketed products in the United States. The U.S. Federal Trade Commission has reported cigarette sales and marketing expenditures annually since 1967 and smokeless tobacco sales and marketing expenditures periodically since 1987. These reports highlight spending on advertising and promotion by the largest cigarette companies and major smokeless tobacco product manufacturers in the US. The sales and marketing expenditures reported include categories such as direct mail, Internet, point of sale, price discounts, coupons, sampling distribution, and sponsorships.
The Family Smoking Prevention and Tobacco Control Act, signed into law on June 22, 2009, provides the U.S. Food and Drug Administration with broad authority to regulate tobacco product marketing. This legislation removes most federal preemption constraints on the ability of states and communities to restrict the time, manner, and place of tobacco advertising and promotions.
Measure
Combined cigarette annual advertising and promotional expenditures by the five largest U.S. cigarette manufacturers, adjusted, as reported by manufacturers to the U.S. Federal Trade Commission.
Combined smokeless tobacco annual advertising and promotional expenditures by the five parent companies of the major manufacturers of smokeless tobacco products in the U.S., adjusted, as reported by manufacturers to the U.S. Federal Trade Commission.
Healthy People 2020 Target
- There are no Healthy People 2020 targets for reducing tobacco company marketing expenditures.
Healthy People 2020 is a set of goals set forth by the Department of Health and Human Services.
Data Source
Trends and Most Recent Estimates
Cigarettes
| Overview Graph | Detailed Trend Graphs | Most Recent Estimates (2014) | |
|---|---|---|---|
| Dollars spent (in billions) | 95% Confidence Interval | ||
|
Total Marketing Expenditures
|
8.5 | Not available |
Smokeless Tobacco
| Overview Graph | Detailed Trend Graphs | Most Recent Estimates (2014) | |
|---|---|---|---|
| Dollars spent (in millions) | 95% Confidence Interval | ||
|
Total Marketing Expenditures
|
600.8 | Not available |
Additional Information on Tobacco Company Marketing Expenditures
For the public
- Smoke Free Movies. UCSF Center for Tobacco Control Research and Education.
- Overview of the Family Smoking Prevention and Tobacco Control Act: Consumer Fact Sheet. U.S. Food and Drug Administration.
- Litigation Against Tobacco Companies. U.S. Department of Justice, Consumer Protection Branch.
Scientific reports
- 2014 Surgeon General’s Report: The Health Consequences of Smoking–50 Years of Progress. Centers for Disease Control and Prevention.
- 2012 Surgeon General’s Report—Preventing Tobacco Use Among Youth and Young Adults. Centers for Disease Control and Prevention.
- The effectiveness of tobacco marketing regulations on reducing smokers’ exposure to advertising and promotion: findings from the international tobacco control four country survey. Kasza KA, Hyland AJ, Brown A. Int J Environ Res Public Health 2011;8(2):321–340.
- Smoking in the movies: a new Centers for Disease Control and Prevention core surveillance indicator. McAfee T, Tynan M.
- Implementation and research priorities for FCTC Articles 13 and 16: tobacco advertising, promotion, and sponsorship and sales to and by minors. Nagler RH, Viswanath K. Nicotine Tob Res 2013;15(4):832–846.
- Monograph 19: The Role of the Media in Promoting and Reducing Tobacco Use. National Cancer Institute. Smoking and Tobacco Control Monographs.
- Smoking in top-grossing US movies 2016. Polansky JR, Titus K, Atayeva R, Glantz, SA. University of California, San Francisco, Center for Tobacco Control Research and Education, 2016.
- Tobacco Control: Advertising and Marketing. Public Health Law Center.
- Exposure to Advertisements and Electronic Cigarette Use among US Middle and High School Students. Singh et al. (2016).
- Tobacco company efforts to influence the Food and Drug Administration-commissioned Institute of Medicine report Clearing the Smoke: an analysis of documents released through litigation. Tan CE, Kyriss T, and Glantz SA. PLoS Med 2013;10(5):e1001450.
- Tobacco Use in Top-Grossing Movies – United States, 2010-2016. Tynan MA, Polansky JR, Titus K, Atayeva R, Glantz SA. MMWR 2017;66(26):681-686.
Statistics
- Smoking in the Movies. Centers for Disease Control and Prevention.
For tobacco users
- How to Quit Smoking or Smokeless Tobacco. American Cancer Society.
- Smokefree.gov. National Cancer Institute.
- Tobacco. National Cancer Institute.
- North American Quitline Consortium.