Last Updated:
On This Page:
In 2013, adjusted combined annual expenditures for cigarette advertising and promotion was 8.9 billion.
Introduction
Tobacco advertising and promotion are causally related to increased tobacco use. Cigarettes are one of the most heavily marketed products in the United States. The U.S. Federal Trade Commission has reported cigarette sales and marketing expenditures annually since 1967 and smokeless tobacco sales and marketing expenditures periodically since 1987. These reports highlight spending on advertising and promotion by the largest cigarette companies and major smokeless tobacco product manufacturers in the US. The sales and marketing expenditures reported include categories such as direct mail, Internet, point of sale, price discounts, coupons, sampling distribution, and sponsorships.
The Family Smoking Prevention and Tobacco Control Act, signed into law on June 22, 2009, provides the U.S. Food and Drug Administration with broad authority to regulate tobacco product marketing. This legislation removes most federal preemption constraints on the ability of states and communities to restrict the time, manner, and place of tobacco advertising and promotions.
Measure
Combined cigarette annual advertising and promotional expenditures by the five largest U.S. cigarette manufacturers, adjusted, as reported by manufacturers to the U.S. Federal Trade Commission.
Combined smokeless tobacco annual advertising and promotional expenditures by the five parent companies of the major manufacturers of smokeless tobacco products in the U.S., adjusted, as reported by manufacturers to the U.S. Federal Trade Commission.
Healthy People 2020 Target
- There are no Healthy People 2020 targets for reducing tobacco company marketing expenditures.
Healthy People 2020 is a set of goals set forth by the Department of Health and Human Services.
Data Source
Trends and Most Recent Estimates
Cigarettes
| Overview Graph | Detailed Trend Graphs | Most Recent Estimates (2013) | |
|---|---|---|---|
| Dollars spent (in billions) | Confidence Interval | ||
|
Total Marketing Expenditures
|
8.9 | Not available |
Smokeless Tobacco
| Overview Graph | Detailed Trend Graphs | Most Recent Estimates (2013) | |
|---|---|---|---|
| Dollars spent (in millions) | Confidence Interval | ||
|
Total Marketing Expenditures
|
503.2 | Not available |
Additional Information on Tobacco Company Marketing Expenditures
For the public
- Federal Trade Commission Cigarette Report for 2013.
- Federal Trade Commission Smokeless Tobacco Report for 2013.
- Smoking in Movies and TV. TobaccoFree.org.
- Smoke Free Movies. UCSF Center for Tobacco Control Research and Education.
- Overview of the Family Smoking Prevention and Tobacco Control Act: Consumer Fact Sheet. U.S. Food and Drug Administration.
- Litigation Against Tobacco Companies. U.S. Department of Justice, Consumer Protection Branch.
Scientific reports
- 2012 Surgeon General’s Report—Preventing Tobacco Use Among Youth and Young Adults. Centers for Disease Control and Prevention.
- Does watching smoking in movies promote teenage smoking? Heatherton TF, Sargent JD. Curr Dir Psychol Sci. 2009;18(2):63–67.
- The effectiveness of tobacco marketing regulations on reducing smokers’ exposure to advertising and promotion: findings from the international tobacco control four country survey. Kasza KA, Hyland AJ, Brown A. Int J Environ Res Public Health 2011;8(2):321–340.
- Smoking in the movies: a new Centers for Disease Control and Prevention core surveillance indicator. McAfee T, Tynan M.
- Implementation and research priorities for FCTC Articles 13 and 16: tobacco advertising, promotion, and sponsorship and sales to and by minors. Nagler RH, Viswanath K. Nicotine Tob Res 2013;15(4):832–846.
- Reducing Environmental Cancer Risk: What We Can Do Now. National Cancer Institute. President’s Cancer Panel, 2008–2009 Annual Report. April 2010.
- Monograph 19: The Role of the Media in Promoting and Reducing Tobacco Use. National Cancer Institute. Smoking and Tobacco Control Monographs.
- Exposure to Advertisements and Electronic Cigarette Use among US Middle and High School Students. Singh et al. (2016).
- Tobacco company efforts to influence the Food and Drug Administration-commissioned Institute of Medicine report Clearing the Smoke: an analysis of documents released through litigation. Tan CE, Kyriss T, and Glantz SA. PLoS Med 2013;10(5):e1001450.
Statistics
- Smoking in the Movies. Centers for Disease Control and Prevention.
- Healthy People 2020, 2020 Topics and Objectives – Tobacco Use.
For tobacco users
- Guide to Quitting Smoking. American Cancer Society.
- Free Help to Quit Smoking. National Cancer Institute.
- Smokefree.gov. National Cancer Institute.